SALT - A Film by Max McGuire


CYSTIC FIBROSIS \| WHAT IS CYSTIC FIBROSIS? \| CÉLINE DION SUPPORT
CÉLINE DION SUPPORT Céline Dion began promoting public awareness of cystic fibrosis back in 1982. Since those early days of her career, Céline's commitment to the CF cause has remained a constant part of her life. That commitment is marked by real life tragedy. Céline was in the room when her niece, Karine, succumbed to the disease at the age of 16. Céline began supporting the CF cause at the regional level by collaborating with the Quebec Cystic Fibrosis Association (QCFA) http://www.aqfk.qc.ca - the Foundation's provincial arm in Quebec. She helped spread the CF message by participating in media interviews, QCFA public service campaigns and fundraising activities. In August of 1993, Céline strengthened her commitment by graciously accepting the Foundation's invitation to be its national Celebrity Patron. As part of her increased involvement, Céline participated in the Foundation's Canada-wide public awareness campaign, from 1994 to 1997. The central message of this campaign - featuring Céline and Chanelle Lemieux Lecavalier, a child with CF from Hull, PQ - was one of both hope and urgency. Hope, that a cure or an effective control for cystic fibrosis will be found. Urgency, for continued public support is required to realize this goal. In addition to promoting public awareness of the CF cause, Céline generates significant revenues for cystic fibrosis research and treatment from Canadian and international sources, and has generously donated to the Foundation her appearance fees from several concerts and guest appearances. In 1996, Céline helped the Foundation to secure an important new sponsorship with Royal Airlines. There is no doubt that Céline's immense popularity, both in Canada and internationally, will continue to benefit the CF cause. As her songs reach a wider audience all over the world, she is now in a position to appeal to the generosity of a greater number of people. Each year and each step of her involvement have brought us closer to victory against cystic fibrosis.

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